At W, we bring our clients closer to the people they want to reach, through the things, ideas and experiences that consumers want to share and remember.
We make connections. We create culture. We deepen relationships.
What we don't offer are grand mission statements or complicated formulas to describe what we do. You won't catch us talking about 'apexes' or 'crossroads' or 'convergencing'.
And we don't hold with one-size-fits-all solutions either. Instead, we operate in the belief that communication is an integral part of brands themselves, not just marketing veneer – and that every brand deserves an approach as individual as they are.
That's why we're able to measure ourselves on results way beyond media coverage, with campaigns that consistently deliver genuine, bottom-line business value.
W was founded in the dead-centre of the worst recession in memory, with no big networks to protect us, so we’ve always had an entrepreneurial spirit and the agility of an organisation built from the ground up.
From small beginnings, W is growing fast – with more than 40 clients, from start-ups to global corporations, and six divisions, encompassing consumer, lifestyle, technology, media & corporate, international projects, and senior counsel.
So whether you're a prospective client, or a new talent looking to work with the most dynamic, creative, ambitious agency in Britain, welcome to our site. We hope you'll be in touch soon.
Turn a burger van in a south London car park into the hottest new restaurant in Britain? Get it on to the front pages? Without even talking to food critics? And see the whole thing become a £15m phenomenon? Almost overnight? On a shoestring budget?
Yep, we did. W’s campaign rewrote the rule-book for restaurant launches and set a new benchmark for the use of social media.
It won Best Media, Culture & Sport Campaign at the 2012 PR Week Awards – and there’s still a queue down the street every evening to get a table.
A unique brand, with a unique voice and a “delightfully peculiar” sensibility.
W programmed an immersive literary venue at the Brighton Fringe, featuring more than 100 separate acts, that was so successful it’s transferred to the Edinburgh Festival for summer 2013.
Plus, we staged a series of other “most unusual” happenings – featuring exploding puddings, drumming haggis, heart-shaped cucumbers, live taxidermy, and a theatre of the paranormal.
The result? Hendrick’s grew its market share and posted a 27% increase in volume sales.
When menswear designer Spencer Hart created a bespoke car for Mercedes-Benz, and decided to put it on the catwalk as part of his show at London Collections: Men, our challenge was to bring the collaboration to life in ways that would bridge the gaps between fashion, motoring and design media.
W‘s work ensured that the launch of the unique Spencer Hart CLS63 AMG Shooting Brake – complete with celebrity-packed front row – became one of the highlights of the Collections, with premium press and broadcast coverage both before and after the event.
The founding client for W‘s new Consumer Technology Division is one of the world’s top three mobile companies, but new to the UK.
In 2013 we’ve helped to launch their first handsets in the British market – one of the biggest tech stories of the year. We wowed the nation’s top fashion bloggers with an image-making workshop that focused on Huawei’s cutting-edge photographic features. We imported real-life US superheroes to bring home the super-fast capability of the Huawei Ascend P2 – and got them interviewed by Kirsty Wark on BBC Newsnight.
Of all London’s Olympic Legacy projects, East Village is the grandest in scale and vision.
The former Athletes’ Village is now the largest new housing project in Europe, and the biggest in London since Victorian times – with its own school, health facilities, retail, and 500 acres of parkland.
W‘s campaign, based on a combination of community activism and thought leadership, set out to help build a true new neighbourhood for the capital by emphasising community cohesion and driving desire among prospective buyers and renters.
It’s comfortably exceeded all the owners’ expectations, resulting in a 65% increase in targeted consumer sign-up and positive sentiment increase to 96% in just 10 months.
BEFORE W’s CAMPAIGN:“Shops boarded, buildings gutted and streets in a mess: The sorry side of east London that Olympic chiefs don’t want you to see…” (Daily Mail, May 2012)
SINCE W’s CAMPAIGN:“The Olympic Park has been transformed from a former industrial wasteland to one of London’s more desirable places to live…” (London Evening Standard, October 2012)
Drambuie promises “a taste of the extraordinary”, and that’s precisely what we delivered – with a unique movie experience for paying audiences, in a “first-ever” brand partnership with Secret Cinema.
Over the course of the 20-day event, staged over an entire 10-floor office building in suburban London, 25,000 people took part in an dazzling immersive production of Terry Gilliam’s classic sci-fi satire, Brazil.
Eight Drambuie bars throughout the venue served specially themed cocktails. Futuristic “intelligent” vending machines served drinks (and conversation) to unwitting guests.
The launch of Britain’s first new national daily paper for 25 years presented unusual challenges.
Rival newspaper titles were hostile, media buyers and advertisers were sceptical, and consumers indifferent.
W’s campaign, based around broadcast, and designed to unfold and evolve through a 24-hour rolling news cycle, dominated the bulletins for days and delivered phenomenal sales figures.
In total, W generated more than 1,075 items of coverage, and daily sales hit more than 180,000 in the first week.
Today, i outsells The Guardian, with a circulation of more than 300,000 per day – the only UK title consistently expanding its reach.
What was once a niche US start-up that produced bluetooth headsets has become an industry leader in lifestyle technology.
W‘s strategy was to lift the brand beyond the tech pages and into mainstream consumer media. Backed by precise messaging, deskside briefings and creative use of product imagery, both the Jambox speaker family and UP wristband system have earned widespread acclaim for their design, utility and innovation.
Our campaigns have kept Jawbone and its products front of mind with consumers – and constantly in the media.
W Ventures was established during 2012 to invest agency time and expertise in organisations and causes we believe in – and where we feel we can genuinely make a difference.
Our pro bono work with the Teenage Cancer Trust includes media relations and event support for both its fund-raising art auction, hosted by Jake Chapman at the Groucho Club, and its annual summer party in Ibiza, featuring Neneh Cherry, Groove Armada and food by Tom Parker Bowles.
Great ideas cost nothing. But they do demand insight and focus.
We have a unique approach to learning about our clients' businesses and the challenges they face. And we look wherever we need to find the answers.
From anthropology and behavioural science, through to policy experts and thought-leaders, our strategy and planning process draws on the widest possible range of data and expertise. We look harder. We go deeper.
With so many media clients on our roster, W has a level of connectivity that's genuinely second to none.
And our internal media monitoring system – the W Newsroom – is real-time radar for brands, bringing together every news source in print, on the airwaves, and online, to give the highest possible level of insight. It tracks running stories, identifies emerging trends, and monitors conversation – bringing together all the threads to reveal the bigger picture.
"Making stuff" is at the heart of W's world.
Working with a network of collaborators in every creative discipline, we deliver the things that delight consumers and transform client businesses.
We develop brand vision, messaging and thought leadership. We write, edit, photograph, and film. We curate extraordinary experiences. We develop and launch new products.
Recent months have seen us partnering with Secret Cinema to run a series of immersive movie events for Drambuie in London and Edinburgh, staging a digital arts festival in Moscow for an international telecoms brand, launching a capsule fashion collection for Sailor Jerry in six global markets, and programming Britain's first-ever "superpower summit" – complete with real-life superheroes – for Huawei.
There are now so many channels of conversation, so many ways to communicate, that navigating the media landscape has never been more challenging.
W has always forged strong relationships with traditional news media (after all, many of Britain’s leading media brands are among our clients). But we also know that for many businesses, the most relevant channels lie outside the mainstream, elsewhere in the web of influence.
Our award-winning social capability enabled us to turn a cult burger van into a word-of-mouth food phenomenon that dominated the front pages – and became a £15m business.
Our live events expertise helped make the Evening Standard's theatre and film awards into two of the biggest red-carpet nights in London.
From old-school publicity to blogger engagement, content seeding and even retail, we always find the best way to get the message across.