Winner of Agency of the Year - PR Awards 2015 - 2016
At W, we bring clients closer to the people they want to reach, through ideas and experiences that consumers want to share and remember. We make connections. We create culture. We deepen relationships.

Our belief is that communication is an integral part of brands themselves, not just marketing veneer – and that every brand deserves an approach as individual as they are. That's why we're able to measure ourselves way beyond media coverage, with campaigns that deliver genuine, bottom-line business value.

W’s unique approach to learning about our clients' businesses and the challenges they face means we look wherever we need to find the right answers – rather than the most convenient ones. From anthropology and behavioural science, through to policy experts, thought-leaders, and futurologists, our strategy and planning process draws on the widest possible range of insight and expertise. We look harder. We go deeper.

Founded in 2008, W is growing fast – with more than 80 clients, from start-ups to global corporations, and five core divisions: W Consumer, W Media & Corporate, W Influencer, W Social, and W Global.

Our London headquarters now sits at the heart of a growing international network – with offices in Singapore and Amsterdam – and in 2015, after yet another year of stellar growth and landmark creative work, the company was proud to be recognised with PR Week’s coveted Agency of the Year award.

So whether you're a prospective client, or a new talent looking to work with the most dynamic, creative, ambitious agency in Britain, welcome to our site. We hope you'll be in touch soon.

PR Week Awards The Sabre Awards prca awards
  • W offers a full service portfolio – including traditional consumer and corporate PR, social media, events and experiences, influencer marketing, digital design & build, partnerships & sponsorships, content creation, crisis comms – so that whoever you want to reach, we’ll find the best ways to do it.

  • Influencer marketing can be among the most effective of all earned media routes. Yet finding the right connections and mobilising them correctly takes skill and subtlety.

    W’s work with influencers is not just industry leading – it’s world-class. We’ve pioneered entirely new routes to connect with specific influencer audiences that don’t rely on payment and are designed to build enduring relationships and meaningful advocacy.

    There’s no “one-size-fits-all”. W/X, our proprietary mapping system, identifies the most appropriate influencers and strategies for each brand. Building bespoke networks, we deliver long-lasting, business-defining results to clients including Levi’s, Lynx, Nest, Addison Lee, L’Oréal, and W Hotels.

  • Our multi-award winning campaign for the launch of MEATliquor famously rewrote the social rulebook – and social strategy has always been at the heart of the agency.

    Backed by the latest listening tools, state-of-the-art analytics, and industry-leading insight, W Social works across our client roster – building brands, nurturing communities, developing content, and shaping the agenda.

    Leveraging the full range of channels to help build brands’ personality and purpose, W Social is acclaimed across the industry for its work with Marmite, Levi’s, Soho House Group, Aperol, Coravin, and many others.

  • W Corporate is a discrete offer that enables companies of all sizes – from dynamic start-ups to global tech giants – to get their message across in the most effective ways.

    Led by former senior journalists, and drawing on decades of experience in the news industry, this best-in-class division offers a full range of communications services including media and stakeholder relations, CEO counsel, thought leadership, brand consultancy, executive coaching, and editorial development.

    And with so many media clients on our roster – local, regional and national newspapers, international magazine brands, global broadcasters, internet giants – W has a level of connectivity that's genuinely second to none.

    W Corporate is designed to be both impactful and unobtrusive; helping business leaders to reach key audiences with confidence, clarity, and credibility.

  • Nobody likes it when things go awry. But with the right knowledge and experience, it’s possible to find the safest route through shark-infested waters.

    Since its birth, W’s approach has been to understand media better than any other agency – by representing more UK and international media organisations than any other agency.

    This unique level of insight and connectivity enables us to offer a comprehensive crisis and issues management capability – overseen by CEO Warren Johnson and Strategy Director Adam Leigh, former Deputy Editor of The Independent.

    We work with clients to provide effective and realistic guidance, act fast to take control of negative situations, and mitigate reputational harm.

W London

Circus House
21 Great Titchfield Street
London W1W 8BA

W Singapore

41 Neil Road